We collect (anonymously) and share (transparently) public opinion. Every single day.
Show of Hands was launched in 2009 as a free iPhone app with the goal of asking simple questions that can lead to mind-blowing insights. We allow users to sign-up anonymously using their mobile phones, and vote on a few poll questions each day. Poll topics are kept diverse - variety is the spice of life! Along with their opinions on these poll topics, we collect optional demographic information from our users - and this info is what really powers the fun. After voting on each poll question, every user can see the full real-time poll results, displayed geographically or by a variety of demographic filters including gender, age, income, and political party. Users can also comment on each question, which can lead to some of the more intelligent (sometimes) and humorous (often) discussion forums on the internet. 20 million votes later, we are just getting started.
Like the adorably obnoxious two year old in the car-seat behind you who can ask "Why? Why? Why?" all the way from Topeka to St. Louis, we're not even close to running out of interesting poll questions to ask. In fact, as our audience continues to grow, we will have the opportunity to offer opt-in question categories to really target every user's unique combination of interests without losing the power of statistically relevant numbers in any single category. Power to the people, every day.
In addition to our daily assortment of poll questions, we also created a feature that we call "Showdowns." Showdowns allow our users to pick their favorite [something] from a list of [somethings], and then see how their opinion stacks up against others. Our first Showdown is the 2012 Presidential election, in which each user can choose his/her favorite candidate and watch the progression of popularity as candidates drop out over time.